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  Latest News & Events:    
 

Launch the New Brand :
Date 12 / 08 / 2006

New Brands in the Yemen :
Date 8 / 08 / 2006

Shihab Aspiration:
Date 09/ 11 / 2006

  
               
 

Normally, our distribution plan is prepared well before the launching process. The plan usually ensures optimum product coverage, distribution and display in all different types of outlets in all the major five cities where we have our branches. Moreover, key accounts and wholesales are included in the distribution plan to ensure maximum penetration and reach. Along with the distribution plan, marketing promotions such as ATL activities (TV, press, muppies, POSM, sampling, PR, …etc) and BTL activities (trade incentives, display rents, trade promotions, ….etc) has to in total synchronization with the product distribution

Besides Shihab's distinctive products range which have been in the market for decades, we have launched a number of new products since the beginning of this year 2006. These products are PRAN juices, Melbourne cheese and Jenan oils, pasta and noodles. By the beginning of next year, we will launch even more new high quality products.

Shihab aspiration is indeed to build a distinct concrete distribution enterprise that improves the quality of life of Yemenis through providing high value & quality products in the most convenient places. In our quest to realize our mission we have been introducing new products & brands of high international repute. The addition of any product is restricted by the company's standards which meet the international ones and quality policy which is to promote and provide the best value and high quality products. Lately, Shihab signed agreements with Al-Ghurair Foods, Trayfon, Bajaj Group and Bafart Group.